yvon chouinard.
Yvon Chouinard在20世纪50年代后期设计,制造和分发攀岩设备开始进行业务。他的修补程序导致了一种改进的冰斧,促进了法国攀岩技术,是现代冰斧设计的基础。1964年,他制作了他的第一封邮购目录 - 一个网页模拟表的建议,不要期望在攀登季节期间快速交货。当Chouinard将橄榄球衬衫添加到他的目录时,业务慢慢地增长,直到1972年加入他的目录,他的服装业务起飞了。在1980年代后期,巴塔哥尼亚的成功是如此,Chouinard认为早期退休。在某些方面,他宁愿与他的飞杆和冲浪板一起消失进入南太平洋。然而,他决定继续指导巴塔哥尼亚的课程,部分利用公司激励和实施环境危机的解决方案。作为这一目标的一部分,巴塔哥尼亚制定了地球税,向保护和恢复自然环境的1%的销售。In 2001, Chouinard, along with Craig Mathews, owner of West Yellowstone’s Blue Ribbon Flies, started One Percent For The Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations. Chouinard spends much of his time in the outdoors and serving on the boards of numerous environmental groups. “I work every day of my life. My job is to be the ‘outside’ man, studying lifestyles around the world, coming up with ideas for new products, new market trends, seeing that Patagonia stays relevant in a rapidly changing world.”